Impactful, Effective Stewardship:
Union Gospel Mission
What we loved about this project
Union Gospel Mission gave us a chance to flex our muscles and build a strong cultivation program for mid-level donors. Over the course of two years, we built a proven pipeline to the organization’s major gift program by developing targeted stewardship and accountability pieces, unique engagement opportunities, and strategic appeals to identify donors with significant capacity and interest in giving more.
What the numbers say
Our time at UGM taught us that personal, intentional stewardship is an invaluable tool for an organization to retain and upgrade donors, and that there are countless creative ways to capture donors’ hearts, minds and loyalty that are simple and cost-effective. With a retention rate of over 70% and a calendar of engagement events that see over half of attendees upgrading their giving, the mid-level portfolio at UGM is thriving.